Governed metrics for product and ops teams
One definition per metric. Every dashboard agrees.
Metricline stores each metric once, with an owner, a definition and a source, and builds dashboards from those metrics. Ask a question in plain English and get an answer that cites where the number came from.
owner D. Okafor · warehouse · fct_invoice
The catalogue is the product
Every metric defined once, with an owner, a source and a version. Change the definition and every dashboard that uses it changes with it.
| Metric | Owner | Source | Fresh | Ver | State |
|---|---|---|---|---|---|
| revenue_recognised_net | DO | fct_invoice | 2m | v5 | Governed |
| active_accounts | PM | dim_account | 11m | v2 | Governed |
| gross_margin | DO | fct_invoice | 2m | v3 | Governed |
| trial_conversion | AL | fct_signup | 4h | v7 | Stale |
| pipeline_value | RS | crm_export | 1d | v1 | In review |
Last quarter's number still reproduces
Definition changes are recorded, so a number from August can be recomputed the way August computed it.
- v5Excluded refunds issued after period close
- v4Split self-serve from contracted revenue
- v3Moved source to fct_invoice from the finance export
Ask, and see what was counted
Plain English in; the metric, its definition and its owner out. An answer you can check.
> how did trial conversion move last month?
Trial conversion was 7.5%, up from 6.9%.
trial_conversion · v7 · owner AL · fct_signup
counted: signups reaching a paid plan within 30 days
Getting to one number
- 01
Define your metrics
Name, formula, owner, source. Start with the ten the leadership team argues about.
- 02
Build dashboards
Drag metrics onto a dashboard; charts and targets come with them.
- 03
Ask, do not query
Type the question; the answer names the metric and its definition.
Questions, answered
- Where does the data come from?
- Metrics point at a source: a warehouse table, a SaaS export or a manual entry. The catalogue records which.
- Can two teams define revenue differently?
- They can define two metrics with different names; they cannot both call it 'revenue'. That is the point.
- How does Ask work?
- It maps the question to catalogue metrics and returns the values with the definitions used, so the answer can be checked.
- Can dashboards be shared outside the team?
- Yes, with a read-only link per dashboard.
End the meeting about whose number is right.
Create your workspace and define the first ten metrics with their owners.